Read this blog :D
http://www.kwaituproar.blogspot.com/
Going to be an interesting 6 weeks!
Bring on KWAICORE.
Wednesday 13 March 2013
Tuesday 12 March 2013
Craft Beer
The first brief of the Vega Year was an exciting yet challenging one. As copywriters we had to come up with a name, 3 Long Copy ads, 3 radio scripts and a label for a 'new brand of craft beer'. My beer was called Withershins. Withershins is a word used to describe going in a direction contrary to the norm, or going in an anti clockwise position. My concept was 'be different, go in a different direction'. Here are my 3 Long Copy ads :)
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