Craft Beer

The first brief of the Vega Year was an exciting yet challenging one. As copywriters we had to come up with a name, 3 Long Copy ads, 3 radio scripts and a label for a 'new brand of craft beer'. My beer was called Withershins. Withershins is a word used to describe going in a direction contrary to the norm, or going in an anti clockwise position. My concept was 'be different, go in a different direction'. Here are my 3 Long Copy ads :)